Strategy to help you reach the right people
Design + Experience Strategy
Almost anyone can make a perfect website or app from a user experience POV. Where the real magic happens is how you bring your brand and your unique perspective to life. My approach brings the power of brand to every experience. Together we'll create moments that matter as we improve metrics like bounce rate, engagement, conversion, and satisfaction.
Outputs include:
Experience vision + principles | Content strategy | Feature roadmap + prioritization | Service blueprint | Ecosystem strategy
Past Work
Tech Giant’s Email Strategy
Working with a tech giant to define the content and cadence for a completely new loyalty email program.
Occhio Experience Strategy
Translating a nebulous brand into a clear, actionable framework to guide both IRL and URL experiences.
Pfizer Website Experience Vision + Principles
Creating a new website experience to illustrate the power of science in the face of a worldwide pandemic.
Block.one Event Experience Blueprint
Designing the experience for a virtual event for blockchain’s business, financial, and technology audiences.
Brand + Narrative Strategy
A brand is at its strongest when its beliefs affect everything it does. The best brands have a strong opinion on who they are and the experiences they facilitate. With my systems- and action-oriented approach, I create brands that do more than look pretty. Together we'll craft your unique perspective and plan for ways to bring it to everything you do, from demand generation to product engagement to loyalty.
Outputs include:
Mission, vision, values | Brand positioning | Messaging strategy | Partnership strategy | Pitch decks
Past Work
ServiceNow Partnership Positioning
Finding the common ground between a tech company and the Aston Martin F1 team.
Oculus Brand Positioning + Ecosystem Strategy
Repositioning a niche brand for a mainstream audience with new experiences and storytelling to support.
MAVEN Project One-page Narrative
Writing 3 different one-page overviews of a national non-profit, each one targeted at a different donor audience.
Culligan Brand Positioning
Repositioning a legacy brand for a younger audience.
Research + Insights
The best research leads to action. The goal of this type of work is to better understand customers, the competitive landscape, and relevant cultural trends in service of making a more effective brand, product, or service. Through both quantitative and qualitative methods, I gather and simplify vast amounts of information, then identify what it means for your business and how to move forward. Together we’ll make your work more impactful and doing things right the first time.
Methods include:
Surveys | Individual + group interviews | Ethnography | Visual research methods
Outputs include:
Cultural trend report | Competitive landscape analysis | Customer needs assessment | Audience segmentation + personas | Journey maps
Past Work
Digital Community for Educators
1:1 interviews with educators to uncover audience needs for content + functionality in a new online community for educators.
Occhio Customer Needs + Journey Map
Interviewing 3 luxury audience segments to better understand the customer journey, pain points, and content + functionality needs for a new digital experience.
Oculus Monthly Competitive Analysis
Monthly competitive report on gaming and entertainment trends to inform ongoing marketing efforts.
Fashion x F1 Trend Report
Identifying 10 relevant trends at the intersection of fashion and F1 to spur creativity for a fashion brand’s activation moment.
Facilitation
Effective facilitation boosts creativity and aligns teams. I design workshops that use systems thinking, design thinking, and strategy to solve big challenges. Whether leading full-day sessions or quick project kickoffs, we'll create a collaborative environment where teams can envision possibilities and turn them into reality.
Sessions include:
1-2 hour; half-day; or full-day workshops | Ideation workshop | Alignment workshop
Past Work
Oculus Half-day Ideation Workshop
Leading cross-functional workshop to envision new direction for the brand and supporting content for each owned channel.
Project Kick-offs for Various Clients
Taking 1-2 hours to come together as a project team to clarify expectations, ways of working, and establish responsibilities.
Occhio Full-day Alignment Workshop
Bringing clients and agency team members together in a cross-functional workshop to decide on a direction for the new website, clarify its value proposition, and ideate new content + experiences.
Get in touch.
Submit your name and email, and I’ll reach out to set up a time to chat.